In this article, we will cover Google AMP (Accelerated Mobile Pages), how to set up Google AMP for WordPress, and much more.
- What Is Google AMP?
- Pros of Using Google AMP For WordPress
- Cons of Google AMP For WordPress
- How To Setup Google AMP for WordPress
What Is Google AMP?
Google AMP stands for Google Accelerated Mobile Pages, and it’s an open-source collection of mobile-friendly web pages. AMP is designed to make these mobile sites load quicker and scroll through more easily.
In actuality, Google AMP makes a copy of your website in AMP HTML format, which is based on current web technologies.
This removes many of the features on your site that cause it to load slowly, making it quicker. Furthermore, Google “flattens” your website to make it load even faster.
Google launched AMP in October 2015, with the goal of improving speed. That makes sense because if a website takes longer than three seconds to load, 53% of users will abandon it. Furthermore, 73% of mobile users have experienced a website that was excessively slow.
But what impact do these figures have on your bottom line? What is the significance of AMP?
Because of this figure, AMP is important: a one-second delay in load time might result in a 7% loss in conversions.
Many businesses, like yours, rely on their websites to convert customers these days. So you can see how a quick load time may make or break your business’s success.
Pros of Using Google AMP For WordPress
What are the benefits of adopting a WordPress AMP site for your traffic and business? The benefits of optimizing for AMP are as follows.
Google AMP For WordPress is Free
AMP is a completely free application. Since its beginning, AMP has been fully free to use by anybody. It’s one of the numerous free Google tools available to website owners. Google essentially wants consumers to have a better experience when they use their service, and your site is a part of that experience. So, why are you being charged to make your website more user-friendly?
Search Engine Optimization Boost
Because Google favors sites that are part of AMP, having AMP pages on your site increases your chances of appearing on the first page of search results.
Additionally, employing AMP improves your website performance, which is an essential component of SEO. The faster your site loads, the more probable it is to rank higher in Google’s search results.
Furthermore, Google AMP ensures that your site shows in the Google News cycle, which has greater importance on mobile than above-the-fold results.
Better User Experience
AMP not only speeds up the loading of your website but also makes it more user-friendly. One of the most crucial aspects of a website is its speed. As previously said, most consumers will quit a website if it does not load quickly enough.
Giving your users a better experience with AMP might result in fewer bounces, happier consumers, and potentially more revenue.
Improved Server Performance
Because AMP removes the aspects of your page that slow it down, the amount of bandwidth required decreases. In addition, the less bandwidth your site consumes, the better your server’s performance will be.
Prevents Large Frameworks
If your site is AMP-enabled, you have advertising alternatives that are only available to mobile visitors. Adverts on your AMP pages will display differently than on your conventional site, allowing you to design and share mobile-specific ads.
Automatic Image Optimization
All of your images are optimized for mobile visitors when you build an AMP version of your site, including converting images to WebP format as necessary. As a result, you can still provide your mobile visitors with an easy-to-read blog article or page.
It’s Easier Than Expected
Thanks to several very useful plugins, implementing AMP on your WordPress site is considerably easier than it is on many other website-building systems.
Because AMP is open-source, it is always evolving. Plus, because everything is public, there’s less of a risk that someone or something will be able to corrupt the entire system.
Cons of Google AMP For WordPress
CSS and JS Restrictions
While reducing CSS and JS frameworks helps sites load faster, it can also result in the removal of branding components such as graphics, animations, and high-definition photos. Branding is another feature that distinguishes a website and makes it appealing to the eye. You may have used infographics in a blog article; with Google AMP, those may be eliminated.
Shows Only Cached Pages
Because AMP only shows cached pages, consumers may not be able to see your most recent material. What causes this to happen? Because Google can load your cached sites faster, it can show results faster.
Limited Ad Revenue Options
Although Google AMP allows you to advertise, the procedure is difficult and interaction with other ad systems is restricted.
Can Hurt Engagement
Despite the fact that the goal of Google AMP is to improve interaction, some users claim that it causes substantially higher bounce rates and fewer page sessions.
Your AMP pages’ statistics are recorded and saved independently from your main site’s statistics. As a result, unless you’re really careful and organized, you can lose track of your site’s statistics.
How To Setup Google AMP for WordPress
Let’s have a look at how to set up Google AMP for WordPress. Because it’s not actually that difficult, this tutorial should help you avoid making mistakes.
As an example: we’ll use the official WordPress AMP plugin.
Step 01: Install and Activate Google AMP For WordPress
Step 02: Adjust the Settings of Google AMP For WordPress
Go to the Settings tab and adjust it as you want for your website
Step 03: Preview Your AMP Pages
You may now see a preview of your AMP site before publishing it. Simply add /amp/ to the end of the URL of any of your websites or blog posts.
Here’s an example: